Groov Interactive LLC – Cookie Policy
Effective Date: September 11, 2025
Last Updated: September 11, 2025
Introduction: Understanding Cookies on Our Platform
This cookie policy (the "Cookie Policy") sets out what cookies and similar tracking technologies are and how Groov Interactive LLC ("Groov", "we", "us" or "our") uses them across our digital services, including on our website (accessible via the URL: Groov.gg) (the “Website”), web applications (such as the Groov web app and the Seeder tournament platform) and other mobile applications (collectively the "Platform"). This Cookie Policy also prescribes your choices pertaining to cookies and similar tracking technologies with respect to our Platform.
We are committed to transparency in how we collect and use data. This Cookie Policy should be read in conjunction with our comprehensive Privacy Policy, which provides more detailed information about our overall data protection practices, including how personal data collected via Cookies may be collected, stored, processed and protected.
By using our Platform and making choices through our cookie consent mechanisms (including but not limited to our website cookie banner or app settings), you acknowledge and agree to be bound by the terms of this Cookie Policy. For the avoidance of doubt, Groov is committed to using Cookies responsibly and transparently, and we do not use highly intrusive tracking technologies designed to circumvent user choice or discretion beyond what is clearly outlined in this Cookie Policy, and to which you have otherwise expressly consented to where required. If you visit and/or access our Platform from the United Kingdom, European Union or the European Economic Area, only required cookies, as described in this Cookie Policy will be used by default.What Are Cookies and Similar Technologies?
To provide, secure, and improve your experience on our Platform, we utilize "Cookies" and other similar standard technologies:
Cookies: These are small text files containing a string of characters that are placed on your computer, smartphone, tablet, or other device when you visit a website or use a web/mobile app. They allow us to record information when you visit or interact with our Platform and otherwise enable us to ensure that our services operate efficiently. You can find more information about cookies at the website titled ‘All About Cookies’ via the URL: www.allaboutcookies.org.
Session Cookies: Temporary files that last only for your active Browse session and expire once you close your browser or app.
Persistent Cookies: Files that remain on your device for a pre-defined period (as specified by the cookie) or until you manually delete them. They help us recognize you as a returning user and remember your preferences.
Web Beacons (or Pixels, Clear GIFs): Tiny transparent graphic images (often just a single pixel) that can be embedded in our Platform or emails. By way of example, they enable us to track whether you've opened an email or interacted with content on a particular page, and help us measure the performance of our content and/or ad campaigns.
Software Development Kits (SDKs): In our mobile applications, SDKs are blocks of code provided by our partners that enable specific functionalities or data collection. They help us with analytics, advertising delivery, crash reporting, and facilitating other app features.
Local Storage (e.g., HTML5 Local Storage, Browser Web Storage): This technology allows our website and web applications to store data (which may include your preferences, session information, or application state) locally within your browser on your device. This can enhance performance by loading frequently accessed information faster and enabling offline capabilities for certain features.
For ease of interpretation, we shall hereby refer to each of the technologies set out in Paragraph 2 of this Cookie Policy collectively as "Cookies."How and Why We Use Cookies on Our Website and Web App
We use Cookies across our Platform for several key purposes, including:Essential Operations: To ensure that our Platforms function correctly and securely. This includes user authentication (i.e. keeping you logged in), session management, navigation, security features (e.g. fraud prevention), and enabling core features you request (e.g. processing Crystal purchases or Pro Subscriptions).
Performance and Analytics: To gather information about how you and other users interact with our Platform. This helps us understand usage patterns (e.g. popular pages on our Website, feature usage in the Seeder web app, error messages etc.), identify areas for improvement, and optimize the performance and usability of all our digital services.
Functionality and Preferences: To remember your choices, settings, and preferences (e.g. username, language, region, display settings for tournament brackets on Seeder and accessibility preferences) to provide a more personalized and convenient experience across all devices.
Advertising and Marketing: To help deliver advertisements on our Platform (and potentially on third-party sites to promote Groov) that may be relevant to your interests (personalized advertising), based on your activity, but only where you have provided consent for such personalization.
To display general, non-personalized advertisements if you do not consent to personalized ads.
To measure the effectiveness of advertising campaigns.
Security: To help detect and mitigate security risks, prevent fraudulent activities, and protect the integrity of our Platform and user accounts.Types of Cookies We Use
We utilize both "first-party Cookies" (set and controlled directly by Groov) and "third-party Cookies" (set by our authorized partners and service providers, such as analytics services or advertising networks). Please refer to the primary categories of Cookies we utilize on our Platform as follows:
Required Cookies:
Purpose: Indispensable for the basic operation and functionality of our Platform. They enable core functionalities including user login, secure access, navigation, and processing transactions.
Parties: Required Cookies are predominantly first-party Cookies, however they may include essential third-party cookies for security or payment processing.
Consent: Your consent is not typically required for these cookies under most data protection laws as they are essential for providing the service you requested, and accordingly, we do not need to obtain your consent in order to use these Cookies.
Duration: The specific duration of these cookies varies, for instance, session Cookies expire when you close your browser/app, while some persistent necessary Cookies may remain in place for longer periods of time for security or login persistence if you select "remember me." The specific duration of each Cookie can generally be found through your browser settings or within our Cookie Consent Management tool.
Performance and Analytics Cookies:
Purpose: Collect information (usually aggregated and anonymized or pseudonymized at source) about how users interact with our Platform, helping us analyze traffic, identify popular features or bottlenecks, and improve overall performance and design. They may collect your IP address but only for the purpose of identifying general locations of visitors and identifying fraudulent or spam traffic.
Examples: Google Analytics (i.e. helps us understand Website and app traffic).
Parties: Can be first-party Cookies, however they are more commonly third-party Cookies (e.g. Google Analytics).
Consent: We will ask for your consent via our cookie consent banner or settings before placing these non-essential Cookies on your device.
Duration: As these types of Cookies are typically persistent Cookies with varying durations of operation, you can check the respective duration directly via browser tools or our consent manager to ascertain the relevant period.
Functionality Cookies:
Purpose: Allow our Platform to remember choices you make (e.g. username, language, region and layout preferences) to provide a more personalized and enhanced user experience.
Parties: These Cookies are predominantly first-party Cookies, however they can include third-party cookies for specific embedded functionalities (e.g. a support chat widget).
Consent: We will ask for your consent via our cookie consent banner or settings before placing these non-essential Cookies on your device.
Duration: Often constitute persistent Cookies to remember your preferences for future visits.
Advertising and Targeting Cookies:
Purpose: These types of Cookies are used to build a profile of your interests to deliver more relevant (personalized) advertisements on our Platform or on other websites/apps when we promote Groov. They also help limit ad frequency and measure ad campaign effectiveness. They may track personal information, including your IP address.
Examples: Primarily Google AdMob/AdSense SDKs/cookies and other ad network partners.
Parties: Typically set by our third-party advertising partners, although Groov may use first-party cookies for its own advertising on other platforms.
Consent: We will ask for your explicit consent via our cookie consent banner or settings before placing these Cookies on your device for personalized advertising purposes. If you do not consent to the use of these Cookies, you will still see ads, but they will be generic or contextual.
Duration: These types of Cookies are predominantly persistent cookies, managed by third-party ad networks.
5. Your Choices and How to Manage and Control Cookies
If you visit our Platform from the United Kingdom, European Union or the European Economic Area, only required Cookies, as described above, will be used on our Platform by default. When you visit our Platform from outside the United Kingdom and Europe, all Cookies described above will be used by default.
You have several options to control or limit how we and our partners use Cookies:
Our Cookie Consent Manager: When you first visit our Platform (i.e. our Website or app, as applicable from time to time), you will be presented with a cookie consent banner or tool. This tool provides information about the categories of Cookies we use and allows you to provide or withdraw your consent for the use of non-essential Cookies (i.e. performance, functionality, and advertising Cookies). You can typically change your preferences at any time through this tool (usually accessible via a "Cookie Settings," "Manage Cookies," or "Privacy Settings" link in the Website footer or app settings menu).
Browser Settings: Most web browsers allow you to view, manage, delete, and block Cookies through their settings (usually found in the "options," "settings," or "preferences" menu of your browser).
Blocking all Cookies, especially required Cookies, may cause some parts of our Platform to not function correctly. Disabling functionality Cookies may result in a less personalized experience and mean you have to re-enter preferences more often. Disabling performance Cookies may limit our ability to improve the platform based on usage.
Learn more about managing cookies on popular browsers by following providers:
Google Chrome
Mozilla Firefox
Microsoft Edge
Apple Safari
Mobile Device Settings:
For our mobile applications, your device's operating system provides settings to control identifiers used for advertising. You can typically reset your device's advertising ID or opt out of interest-based advertising through these settings (e.g., under Privacy or Ad settings on iOS and Android).
Third-Party Opt-Out Tools:
Some major third-party services offer their own opt-out mechanisms for their tracking:
Google Analytics: You can prevent your data from being used by Google Analytics by installing Google’s opt-out browser add-on, available at https://tools.google.com/dlpage/gaoptout.
Google Ads Preferences: You can manage your Google ad personalization settings at https://adssettings.google.com/.
You can also visit industry self-regulatory program websites for broader opt-outs from interest-based advertising by their members:
DAA (US): http://www.aboutads.info/choices/
NAI (US): http://www.networkadvertising.org/managing/opt_out.asp
EDAA (Europe): http://www.youronlinechoices.eu/
Opting out of interest-based advertising using these tools does not mean you will stop seeing ads, however it means the ads you see should no longer be personalized based on your inferred interests from collected data. If you use multiple devices or browsers, or if you clear your cookies, you may need to repeat your opt-out choices.
Cookies Used in Our Mobile Applications (SDKs)
Our mobile applications may use Software Development Kits (“SDKs”) and similar technologies from our partners. These enable various functionalities and data collection for purposes such as:
Analytics SDKs: To help us understand app usage, user engagement, and performance (e.g. Google Analytics for Firebase, or similar).
Advertising SDKs: To deliver personalized or non-personalized advertisements within the app and measure their effectiveness (e.g. Google AdMob, or similar).
Crash Reporting SDKs: To help us identify, diagnose, and fix bugs and crashes, thereby improving app stability (e.g. Firebase Crashlytics, or similar).
Push Notification SDKs: To enable us to send you relevant updates and alerts if you have opted-in.
Functionality SDKs: For specific in-app features, such as payment processing or social sharing.
These SDKs may collect information including your device ID, advertising ID, IP address, device type, operating system, app usage data, and crash reports. We ensure our partners are contractually obligated to protect this data. You can often control some data collection via your mobile device's privacy and app permission settings.Amendments to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in our practices, technologies, legal requirements, or for other reasons acting in our absolute discretion. If we make material changes to this Cookie Policy, we shall notify you by posting the updated Cookie Policy on our Platform, updating the "Last Updated" date, and, where required by law or for significant changes, we may provide a more prominent notice or re-seek your consent. We encourage you to review this Cookie Policy periodically, however, for the avoidance of doubt, your continued use of our Platform constitutes your acceptance of the revised Cookie Policy.
How to Contact Us
If you have any questions or concerns about our use of Cookies or this Cookie Policy, please contact us:
Groov Interactive LLC, 128-246, Al Khabeesi Building, Al Khabeesi, Dubai, United Arab Emirates
Email for Privacy Inquiries: privacy@groov.gg
For more comprehensive information on how we collect, use, share, and protect your personal data overall, including data that may be collected via Cookies, please refer to our Privacy Policy.